While undergoing training in professional school, students are assumed to experience attitude change, internalizing the norms of their future profession. In law school this change is thought to be particularly conservative, reflecting a business orientation and a minimal concern with pro bono and social reform work. This paper examines these assumptions by presenting data from a panel study of students at the University of Wisconsin-Madison Law School. Although some changes in attitudes are found, they are much smaller than suggested by recent critical literature on legal education. These findings lead to the proposal of a research agenda that stresses the contribution of the job market as well as that of education in fostering a traditional orientation toward the role of lawyers and the law.