This article is written by Kris Turner is the Associate Director of Public Services at the University of Wisconsin Law Library. He holds a MLS from the University of Wisconsin. He is currently attending University of Wisconsin Law School part-time and expects to receive his JD in 2020. Special libraries must effectively communicate value to prove the library's worth to stakeholders making budgetary decisions. The University of Wisconsin Law Library embarked on a campaign of aggressive helpfulness to better serve existing patrons and reach under-served populations. The library implemented a three-pronged strategy that used formal workshops, informal events, and social media to emphasize the value the library provides. This article discusses the techniques used by the law library to better communicate value through aggressive helpfulness and provides tips on how other special libraries can successfully implement their own proactive outreach.
